Gamification – Engage your target group, even millennials

The new generation of workers is the first one who has grown up surrounded by interactive media. They communicate through GIF’s, memes and likes. Meanwhile, we all deal with too much information – day in day out. What do we do then? We shut down and only pay attention to what appeals to us.

How then are you going to reach your audience – millennials included? The trick is to catch their eye by adding some entertainment. With gamification, you integrate graphics, sound and features that are usually used in games to snap them out of their endless browsing.

Why choose gamification?

1. Give your content an extra edge
   Gamification is a unique opportunity to differentiate your content from others’. It reminds your audience of something they would do in their free time. All of a sudden, your message becomes dynamic and fun.
    
2. Give your viewers the freedom to interact
   Instead of telling your audience what they should do or learn, blend it in a game. What better way to transform your training into a pleasant activity? And your public is awake again.
    
3. Offer instant gratification
   We all like to feel we’re special. And that’s where social gamification comes in. Reward badges, pins, rankings… Add a bit of healthy competition to your project. And admit it, you want to earn those badges too.
    
4. Generate buzz marketing
   Let’s say you’re visiting a trade show. Where will you go first? To the booth with the pile of leaflets? Or the booth where people are queuing to play a game about the new product offer. Exactly. Attract a bigger audience by making your content entertaining.
    
5. Keep track of your audience
   Your audience has had their fun. Now, you would like to know who scored best? Or who followed the training and who did not? No problem. At Instruxion, we make sure interactivity can be tracked.

In a nutshell

Gamification helps create striking and relevant content. Fun features, cool interactions and sound effects attract viewers and keep them captivated while they learn your content. It also helps finding out the latest trends thanks to tracking functionalities.

Why choose Instruxion?

Online courses need interactivity and gamification takes that interactivity to a new level. Get your trainees to lean forward and engage with your content. An online training is a critical investment that demands a return. Before we design or write anything, we always ask: What are your (business) objectives? Who is your target audience? What do they know already? What are the need-to-knows and the nice-to-knows? What do you want them to be able to do?

Depending on your answers, we’ll design the animation together with you.

• Come up with a concept
• Determine the course’s optimal structure and duration
• Choose the visual style that best matches your gamification
• Determine best channels to reach your audience
• And so on…

Gamification has been around for over a decade now. We’ve been constantly building on trends, innovating and refining our approach. We have the expertise to align your animation with your business goals, and to get your content across in a way that’s fresh, engaging and makes it happen. We also know you’re very busy, so a dedicated PM will follow up your project from start to finish and guide you through the process. Within your deadline and budget. Let’s pull out the stops and make it happen.

Don’t believe us, believe them.

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